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When I was approached by BusinessWeek to create the overall look and feel of their sales materials for BusinessWeek Online, the logo was finished, the website was up, but everything else was fair game. At the time, the web was still uncharted territory for business. I wanted to show that BusinessWeek had a clear vision of the future and what the web had to offer to their potential clients . The above design was applied to a sales kit, posters, mouse pads, and a number of other marketing and promotional materials. |
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