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five six seven eight
nine ten eleven twelve
thirteen fourteen fifteen sixteen

Originally the client wanted a few sheets that could be photocopied for use as a wholesale catalog. I asked about my client’s plans for a consumer catalog and then suggested one catalog that filled both needs–and still stayed within his budget. The piece was printed in one color on an off-white paper. Prices where printed on a separate sheet placed inside the gate-fold and locked in place when the piece was folded down for mailing.

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