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While at Digital Connection, I was also responsible for the brands of the company’s various products—chiefly, ShadowTV. After reviewing the state of affairs with the Chief Marketing Officer, we determined ShadowTV needed a full rebranding. We started from square one, reevaluating our message, competition and audience. I developed a new Corporate ID, followed by a new sales kit that better differentiated ShadowTV’s product lines, and then developed a new website for the company. I also designed the User Interface of this product. |
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