At the start of the World Wide Web’s commercial debut, there was a lot of talk about interactivity and how the Web was much more interactive. While I jumped into learning about and designing for the Web right from the start—I also wanted to show that paper, with its tactile nature, is very much interactive as well. To do this, I started producing self-promotional pieces that showcased what I called “interactive paper” designs. I continue to create “interactive paper” designs, as well as digital interactive work.
This business card is a great example. The business manager of Limbo—a cafe formerly located in the East Village—asked me to design a business card that was unique and fun. The result was a business card with both a visual pun and optical illusion wrapped into one. The card went on to win four design awards, including Best in Show in the Strathmore Graphics Gallery.
Another example is Trick or Treat, a self-promotion for Industrial Strength Design created for Halloween. When the string on top is pulled, the head slides out and a paper tongue with contact information sticks out. The piece went on to win a number of design awards, including the AIGA’s Objects of Desire.
One more example, is a limited edition run of 500 letter-pressed race cars was part of a self-promotion for Industrial Strength Design.